R i c c o   Y e u n g

At DDS Wireless, I lead end-to-end product launch strategy of the Scheduled Routes route & schedule optimization SaaS product from research to execution, developing GTM plans, integrated communications, and multi-channel campaigns. Partnering closely with the Performance Marketing Manager, I’ve driven lead generation initiatives across SEO, SEM, and paid social, while collaborating with Sales to strengthen outbound efforts through impactful enablement collateral. I also own all published content across website, paid media, social, and long-form assets including whitepapers and industry briefs. Within my first three months, these efforts delivered measurable results, with site traffic rising by over 350%, inbound campaigns generating 50+ qualified leads, and demo requests increasing by 35%, directly fueling pipeline growth.

As a Senior Product Marketing Manager at Wondershare, I’ve co-led the global marketing strategy for Filmora, the company’s flagship AI-powered video editing product, with a focus on both mobile and desktop experiences across English-speaking markets and East Asia (Japan/Korea). My role spans the entire product marketing lifecycle—from GTM strategy and integrated marketing communications to feature planning and post-launch iteration. I’ve also led all user and product research initiatives for Filmora, including surveys, interviews, market and competitive analysis, A/B testing, and usability studies. These insights directly shaped target segmentation, messaging frameworks, and roadmap prioritization—most notably in my work championing AI-powered features such as Face Beautification and Semantic Search. Working cross-functionally with Product, Design, Performance, and Regional teams, I’ve helped produce a range of high-impact content—from promotional videos and landing pages to KOL partnerships and whitepapers—while ensuring message consistency across every channel. I’ve also played a central role in business development efforts, negotiating successful API partnerships and brand collaborations that expanded our visibility and growth. Through every campaign and feature launch, I’ve consistently met or surpassed KPIs tied to NPS, engagement, and revenue, while helping evolve Filmora’s brand into a creator-first platform tailored to global markets.

Sample Works:

• Filmora V14 Launch Campaign Video: Campaign Lead, Video Producer
• Various Filmora Event Campaign Landing Pages: Campaign Lead, Content Producer
• Filmora Official Instagram Account: Content Supervisor

As a Product Marketing Specialist at Intergalactic, I drove the GTM strategy and version launch campaigns for Intervista, a digital sales platform in the real estate sector. I delivered integrated multi-channel campaigns, leveraging AR/VR showcases and data insights to strengthen brand visibility and generate qualified leads. To support sales teams, I created enablement assets such as AR/VR demos, pitch decks, and website content, ensuring client acquisition goals were met under tight deadlines and with limited resources. Within six months, my targeted campaigns and paid ads increased the MQL pipeline by 25%, directly contributing to revenue growth. I was also in charge of the Intergalactic website, managing its pages and SEO strategy.

I supported the design director and team in developing brand designs, gaining IOC/IPC approval, creating Brand and Style Guidelines, and collaborating on brand awareness campaigns. I distributed design elements to international partners, addressed inquiries on usage, and worked daily with TOCOG departments like Marketing, Communications, PR, Legal, and Venue. As the sole native English speaker on the Brand Development Team, I liaised with international partners and stakeholders through emails, calls, and meetings, representing the Brand Team and delivering presentations as needed. Additionally, I managed English content for Tokyo 2020’s official social media accounts, including Mascot accounts (Miraitowa and Someity), handling photography, filming, post creation, engagement optimization, and collaborations with athletes, influencers, and broadcast networks to boost global awareness.

Sample Work:

• Tokyo 2020 Design Systems Video: Created award submission video
• Tokyo 2020 Brand Guidelines
  • Core Design Systems Guidelines: Developed English version guidelines
  • Brand Protection Guidelines: Developed English version guidelines
• Tokyo 2020 Official Instagram Account: Co-managed account & posts
• Tokyo 2020 Official Mascots Accounts
  • Miraitowa - Olympic Games Mascot: Co-managed account & posts
  • Someity - Paralympic Games Mascot: Co-managed account & posts

I managed the MUJI Canada account with a team of 3, developing promotional campaigns for their pop-up store and grand openings at Metrotown, Richmond, and Downtown. Campaigns, including street promotions and social media ads, boosted awareness and resulted in long lineups, a testament to their success. For Tourism Vancouver and Tourism Toronto, I negotiated contracts and led a team of 3 to grow their Japanese audience. We created and managed social media accounts, implemented SEO and ad campaigns, crafted Japanese content, and optimized landing pages to align with our strategy. For ModelingCafe Inc., I served as a Business Development consultant, facilitating client meetings, negotiating contracts, adding English content to their website, and implementing awareness strategies like SEO, email marketing, and conference representation across North America. Other clients included UNIQLO, Emergency Assistance Japan, the Consulate General of Japan, Hop-On Hop-Off Bus Tours, CoCo Fresh Tea & Juice, and Yah-Yah-Ya Ramen. I managed digital marketing projects, email campaigns, and client relations, leveraging CK Marketing’s magazine brand LifeVancouver to promote clients effectively.

Sample Works:

• MUJI Downtown Flagship Store: Campaign Manager, Video Producer and Editor
• Uniqlo Grand Opening Promotional Video: Video Producer and Editor
• Official Tourism Toronto website for Japanese Audience: Co-creator with Designer
• Official Tourism Vancouver Instagram Account for Japanese Audience: Co-manager & Content Creator

At TNE, I served as a video and VFX editor for corporate videos, including a series for the BC Ministry of Transportation & Infrastructure, aligning productions with the producer’s vision and BCMOT's messaging goals. I also contributed to RFP submissions, worked as an on-site sound mixer, and assisted with camera work. Other corporate clients included Boston Pizza, Mr. Lube, CGA, and BC Ferries. For commercial projects, I worked as a video editor and production assistant, occasionally leading smaller projects and collaborating with clients to align video content with their marketing goals. Fully managed clients included Prince Rupert Adventure Tours, Save The Oceans Inc., and Jesse Dylan, with additional digital marketing services like SEO and blog content provided. I also oversaw TNE’s website development, managed aerial stock footage sales, and controlled the company’s video archive for future use and stock transactions, leveraging our CEO A.J. Vesak’s expertise in aerial cinematography.

Sample Work:

• BC LNG Promotions Video: Video Editor for project
• TNE Demo Reel: Video Editor
• Jesse Dylan - The Good Life Promo Video: Video Editor